Synereo is a decentralized social media platform founded in 2014 to build the economy of attention. The platform was created to reward its users for their attention and to focus that attention on specific content that can encourage the user to act in accordance with the content shown. The platform aims to balance the will of an individual or group combined with attention-based currency. AMPs are blockchain based tokens which can extend the reach of a specific piece of content.
AMP is the currency associated with the Synereo platform. It can be used for expanding the content reach organically through the network. Users can buy and exchange AMPs or invest it in content or even compensate users for their contribution. Accrued AMPs can be used to power the appropriate infrastructure for operating the network.
Synereo offers a brand new approach that is financially and technologically sustainable. The platform breaks away from the convention that such systems are money spinners for their developers. The networks are built by the developers. They also curate and spread information that is of immense value but is not used for monetizing the platform. Here, participants can benefit from the value they create and in a very direct manner.
One unique aspect of the Synereo system is that in this the digital identity remains in control and can be used to construct it as needed and establish the reputation of the platform. In other words, Synereo is all about reclaiming social capital and not about reclaiming financial value.
Synereo also represents value in terms of Reo which is a measure of social standing and AMPs which can be used to boost content. It has a monetary aspect and value attached to it. Importantly, Reo can be exchanged for AMPs in a manner that allows users to stake their reputation on content that matters. The platform aims to build a framework where users can enjoy a great sense of social agency by simply establishing a deeper relationship between the social standing of the user and flow of content across the network.
The goal of Synereo is to become a social networking framework that can provide users with experiences personalized for their preferences. The Synereo network is built on attention-economy and directs the attention of users in a way that reflects their social goals with a high level of accuracy. Different applications using the Synereo framework will also benefit from this attention that’s centered on the user, providing them with the information needed and in the right context at the right time.
Total AMP supply is 949,291,063 of which 82,256,324 are in circulation. The market cap is $31,551,716, AMP is trading at $0.38357.
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