Basic Attention Token, more commonly and popularly known as BAT, is a ground-breaking new method of advertising online. It is designed to provide user privacy and improve the speed of website loading. BAT also enables advertisers to reach their target audience in a more efficient and effective manner. Besides, it recompenses publishers for their effort to deliver high quality content. BAT is a cryptocurrency that can be traded in and offers numerous other benefits to its users.
Basic Attention Token can dramatically improve the effectiveness of digital advertising. It offers users, publishers, and advertisers a new kind of token on the Ethereum blockchain. The token is ideal for use in various types of services specific to advertising on the Brave platform. A unique aspect of BAT is that its utility is based on user attention.
The existing online advertising platforms have too many flaws and drawbacks that affect both users but advertisers adversely. Users have to deal with flood of ads and might be led into clicking on pages that might have malware. There is a huge risk of their private information getting compromised. Even advertisers can find it difficult to promote their offerings on ad platforms because of technology being misused by those with vested interests. BAT can help in overcoming these issues by providing a fully secured and anonymous platform where users can see ads from brands and companies that they are interested in.
The Brave browser can identify the locations where users are present online. It is a powerful and effective tool to reward publishers with BATs. A transparent and efficient digital advertising market which is based on blockchain technology is created where publishers can get better returns as middlemen are reduced and so are the chances of any frauds happening. Users who choose the platform will benefit by receiving ads that are fewer in number but targeted to their needs. Advertisers benefit as they receive quality data and value for money.
BAT is a utility token and not a digital currency and can be used as a unit of account on the BAT platform by various users. It is a wonderful tool for measuring, exchanging and verifying attention. A key part of the token sale was the establishment of the UGP or Users Growth Pool comprising of 300 million tokens. It will be used for encouraging users to join the BAT platform through attractive incentives. The ERC20 token can be stored in compatible wallets.
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